Going Private: After sharing the Demand Index freely for over 2 years, Cloud Ratings has elected to make the Demand Index private and as a resource exclusively available as a portion of the Alto Model platform.
We’re excited to update the SaaS Demand Index with data through September 2024.
Due to an ongoing, partial shift in Google’s methodology, this month’s sample consists of 77 companies (versus our usual 340) covering 100,000+ high-intent searches. However, all graphs and metrics are pro forma on a historical basis (i.e., apples to apples).
Reminder: this is a directional, free, and ever-evolving* analysis → always do your own due diligence. Moreover, the data captured here is best characterized as top-of-funnel or dark funnel → factoring in sales cycle length, do NOT use this Demand Index as a predictor of near-term financial results and/or financial guidance.
High-intent search volumes were up +27% year-over-year and +19% month-over-month. Given ongoing Google methodology changes, consider this massive spike highly provisional. Certain other rising GTM indicators we track (but do not publish) as part of Cloud Ratings Data Science practice area gave us confidence to release this September reading.
Of note, across many ~#altdata indicators, we see a widening gap between the top 10% / top 25% and the rest of the software.
*To publish closest to month end, we are accessing the underlying API data “early” (relative to the typical SEO and PPC users that do not require such immediacy). Therefore data should be considered “provisional” (i.e. subject to revision by our data provider) and create volatility in the data presented in the 2 most recent months.
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