We’re excited to update the SaaS Demand Index with data through August 2024.
Due to an ongoing, partial shift in Google’s methodology, this month’s sample consists of 83 companies (versus our usual 340) covering 100,000+ high-intent searches. However, all graphs are pro forma on a historical basis (i.e., apples to apples).
Reminder: this is a directional, free, and ever-evolving* analysis → always do your own due diligence. Moreover, the data captured here is best characterized as top-of-funnel or dark funnel → factoring in sales cycle length, do NOT use this Demand Index as a predictor of near-term financial results and/or financial guidance.
High-intent search volumes were up +5% year-over-year while down -3% month-over-month. While noting the volatility of monthly data samples, the poor August reading is a concerning deceleration from the +15% readings of February through July 2024:
Industry-Wide Data
High-intent search volumes were up +21% year-over-year and +1% month-over-month.
*To publish closest to month end, we are accessing the underlying API data “early” (relative to the typical SEO and PPC users that do not require such immediacy). Therefore data should be considered “provisional” (i.e. subject to revision by our data provider) and create volatility in the data presented in the 2 most recent months.
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