Cap Table + Equity Management Software – Cloud Ratings Quadrant 2023

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Defining Cap Table + Equity Management Software:

Cap Table + Equity Management Software is a comprehensive digital solution designed to help companies efficiently manage and administer their equity-based compensation plans, such as stock options, restricted stock units (RSUs), and employee stock purchase programs (ESPPs) and overall cap table. This software enables organizations to automate the complex processes associated with equity grants, including grant tracking, vesting schedules, and compliance reporting. It also provides tools for employees to view and manage their equity holdings and exercise options. Equity Management Software helps enhance transparency, accuracy, and compliance in equity-related matters, streamlining communication between stakeholders, and ensuring seamless administration of equity plans and cap tables, ultimately facilitating better equity-related decision-making and contributing to employee satisfaction and retention.

Cloud Ratings Chart for Cap Table + Equity Management Software:

Over 700 customer ratings (inclusive of vendor-supplied NPS data) factored into our category assessment: 

Chart Quadrant Summary:

(Presented Alphabetically by Quadrant)

Leaders – High Market Adoption + High Customer Ratings:

Global Shares

Pulley

Market Excellence – High Market Adoption:

Carta

Certent

Shareworks

Product Excellence – High Customer Ratings:

Cake Equity

EQ/Astrella

Fidelity Shoobx

LTSE Equity

Nth Round

Option Trax

Challenger – Market + Customer Validation:

N/A

Cap Table + Equity Management Software Vendors:

Cake Equity – Product Excellence

Carta – Market Excellence

Certent Equity Management from insightsoftware – Market Excellence

EQ/Astrella – Product Excellence

Fidelity Shoobx – Product Excellence

Global Shares – Leader

LTSE Equity – Product Excellence

Nth Round – Product Excellence

OptionTrax – Product Excellence

Pulley – Leader

Shareworks – Market Excellence

Methodology:

Cloud Ratings Category Report process combines private vendor responses to our Request For Information (RFI) with publicly visible measures of market adoption and customer satisfaction.

All vendors are presented with the opportunity to complete the RFI. 

The Cloud Ratings RFI focuses on measures of:

  • Customer Satisfaction: Greatest weight is given to internal Net Promoter Score (NPS) data. Why? Certain software vendors are skilled at driving (and often incentivizing) happy customers to submit reviews to popular software directories. This can lead to situations where publicly observable vendor reviews are more favorable than the “silent majority” of customers that do not submit to software review platforms. As such, Cloud Ratings’ use of private NPS data provides a more holistic view of customer experiences. To measure adoption and implementation risk, significant consideration is also given to vendor responses regarding severely negative customer outcomes and retention rates.
  • Market Adoption: The RFI covers a range of traction metrics, including but not limited to revenue, revenue growth, and the current number of customers. Why? Vendors can appear to have an artificially high market share through aggressive marketing spend, public relations, and skillful solicitation of reviews to software directories. Accordingly, Cloud Ratings’ use of RFI-derived information helps provide software buyers with a more realistic view of market adoption.       

Definitions:

Shaded Areas of Category Chart: Each category of software has a unique likelihood of generating business value and positive experiences for customers. Accordingly, Cloud Ratings customizes the shaded surface area for each category as a visual representation of the zones of positive customer outcomes. A category with higher risk or lower satisfaction ratings (like ERP or HR software) will have smaller Zones of Excellence and Zones of Solutions than a safer, higher satisfaction category.  For Cap Table + Equity Management Software, a normalized customer rating score of 4.44 (on a 5.00 scale) was used in setting the Zones’ surface area.  

Zone of Excellence (Light Green): This represents a category’s strongest vendors as reflected by their combination of market share and high customer satisfaction scores.   

Zone of Solutions (Light Yellow): Encompasses vendors with both meaningful marketplace adoption and sufficiently high absolute customer satisfaction ratings.

Notable Vendor: This distinction highlights other vendors identified in the research process as worthy of buyer consideration. Common reasons for Notable Vendors to not be featured in the Category Chart include differing levels of product focus (a secondary feature within a broader suite) or comparatively lower market adoption metrics, especially for earlier-stage companies.      

Momentum: Derived from sources like RFI-sourced vendor growth metrics and buyer search interest, the Momentum indicator compares a category’s growth rate with overall information technology (IT) spending growth. 

Risk: Influenced by RFI-sourced vendor NPS and adverse outcomes data, the Risk indicator compares the risk profile of a software category to software applications generally. The distribution of strongly negative public user reviews also factors into the Risk indicator level.  

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Gifting / Promotional Product / Swag Management Software

Lead Routing Software

Partner Management Software

Sales Compensation Software

Sales Conversation Intelligence Software

Sales Training + Onboarding Software

Virtual Event Software

Webinar Software

Account-Based Marketing Software

Press Release – Cap Table + Equity Management Software

Video Summary – Cap Table + Equity Management Software

Cloud Ratings Disclaimer:

Cloud Ratings research analysis and publications represent opinions – expressed at a specific moment in time – and should not be viewed as statements of fact. 

Cloud Ratings is not responsible for any incorrect information supplied by vendors, customers of vendors, or derived from publicly accessible information. 

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Cloud Ratings disclaims all warranties as to the commercial success or outcome of any resulting business activities, vendor selections, or investment decisions from the information provided. 

Cloud Ratings does not endorse any solution or service named in its research.

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