May 2024 SaaS Demand Index

Read our interactive PDF report:

We’re excited to update the SaaS Demand Index with data through May 2024.

For our new readers: the Demand Index is derived from high-intent Google Search volume data for 340 companies, covering 375,000+ searches each month. Slides here:

Reminder: this is a directional, free, and ever-evolving* analysis → always do your own due diligence.

Moreover, the data captured here is best characterized as top-of-funnel or dark funnel → factoring in sales cycle length, do NOT use this Demand Index as a predictor of near-term financial results and/or financial guidance.

Industry-Wide Data

High-intent search volumes were up +4% month-over-month and +17% year-over-year.

When combined with February 2024’s +17% YoY reading and April’s +15%, this may mark a shift from the doldrums of June 2023 to January 2024. Notably, RepVue’s forward-looking Lead Flow metric also showed a weak 2H 2023, with *some* signs of a Lead Flow upturn in 2024 (exampleexampleexample)

The new YoY graph above compares the high-intent search trends to Gartner’s 2024 cloud spending forecast only to give context. In the footnotes, we note possible “apples versus oranges” dynamics when comparing the SaaS Demand Index versus Gartner.**

Enhanced Demand Index View + SaaS Alt Data Beta

We have received consistent inbound interest from investors looking to license our Demand Index data.

In response, we are evaluating commercializing an Enhanced Demand Index, which offers broader and more nuanced coverage of intent signals, as a portion of a larger alternative data-style research product.

During this earnings season, we have been performing regressions using the Enhanced Demand Index, which is showing a similar upward trend to our “basic” Demand Index (see green lines in the examples above + slides linked here).

To build the best possible product, we will be conducting surveys with investors. If interested in participating, please register below:

Trends By Product Category

Zooming out to recap almost three years of data on our cumulative growth since January 2021 slide:

This slide presents growth for the last month and last three months, respectively:

Callouts from recent trends:

Above Average Performers: Consistent with prior months, the strong performers were Security, Communications (still attributable to MessageBird’s price cut), Industry Specific / Vertical, HR + HCM, and Finance + ERP (see our earlier “Office Of The CFO Software Surge” note enhanced with G2 adoption data).

All of the category drill-downs – like this Industry Specific / Vertical example – are available in this slide PDF:

Top Performing Industry-Specific Vendors (Past 3 Months Trend): Ironclad, MyCase, Jobber, Guidewire, RealPage, Intapp, Shopmonkey, ServiceMax, Logikcull, Accelo, Tripleseat, Scoro, and Everlaw. Clearly, legal is a hot vertical.

Other Trends

By customer mix, Enterprise vs SMB remains up and down with no notable pattern:

Generally, private companies have outgrown publicly traded SaaS the last 12 months:

May SaaS Employment Index

As a reminder, our SaaS Employment Index covers employment trends for 3,500+ private US HQ’ed software companies. Slides for this month are available here:

Given significant investor interest in this series for their ZoomInfo diligence, we offer granular coverage for the sales function – examples here:

*In an effort to publish closest to month end, we are accessing the underlying API data “early” (relative to the typical SEO and PPC users that do not require such immediacy). Therefore data should be considered “provisional” (i.e. subject to revision by our data provider) and create volatility in the data presented in the 2 most recent months. For this month, Zoom was excluded due to nonsensical data via the API; the historical data presented, however, is also pro forma to exclude Zoom.

This report was first published on

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